ROLE

The Senior Strategist will define and lead the strategic direction of Disrupt, shaping how brands build influence through culture, creativity, and performance. You’ll work across clients, new business (with a significant focus on proposal development and early-stage client engagement), and Tomorrow Group projects, connecting insight, creativity, and commercial thinking to deliver measurable impact.

You’ll bring strategic clarity and commercial focus to how Disrupt thinks and delivers. You’ll guide brands and teams to make confident, insight-led decisions that connect influence, creativity, and performance. A core part of this role will involve partnering closely with the Partnerships Director to co-create compelling new business responses, contribute to pitch strategy, and represent Disrupt in early client conversations (and live pitches). You’ll also help evolve Disrupt’s role within Tomorrow Group, ensuring our expertise in influence continues to drive meaningful, measurable outcomes for clients.

You will also work closely with Tomorrow's senior leadership team, including strategy, creative, and data leads across Found, Seed, and Braidr

IMPACT OF YOUR ROLE

Your work will directly contribute to:

• Strategic Leadership: Setting the standard for strategic excellence across the agency, ensuring every campaign and proposal is underpinned by clear, insight-driven thinking.

• Thought Leadership: Representing Disrupt externally through trend commentary, events, and published insight, positioning the agency as a leader in the influencer space.

• Creative Direction: Inspiring campaign ideas and influencer activations (& social first-thinking) that cut through culture and drive engagement.

• Client Growth & Retention: Strengthening client partnerships through innovative strategic thinking, demonstrating long-term value and ROI.

• Growth & Innovation: Supporting business development through strategic insight, industry knowledge, and cross-team collaboration. Playing a leading role in new business activity, from shaping briefs and propositions to contributing to pitch narratives and chemistry sessions. Contributing to Disrupt’s evolving proposition and processes.

RESPONSIBILITIES

Strategic Leadership and Client Impact

• Lead strategic thinking across key clients, ensuring influencer and creator activity drives brand and business outcomes.

• Act as senior counsel to clients, providing insight, frameworks, and recommendations that deliver clear commercial impact.

• Translate briefs into strategic roadmaps that integrate creative, data, and influencer direction.

• Collaborate with the client and delivery teams to embed strategy across all stages of work.

• Use data and campaign results to build insight-led recommendations that guide future planning.

• Strengthen and grow client relationships by identifying new opportunities and demonstrating measurable business impact.

New Business & Partnerships

• Work closely with the Partnerships Director to develop new client opportunities, contributing strategically to proposals, RFP responses, and pitch materials.

• Lead or support the strategic narrative in new business pitches, ensuring Disrupt’s proposition is clear, differentiated, and insight-led.

• Participate actively in chemistry calls and early-stage client conversations, helping shape client thinking and build confidence in Disrupt’s approach.

• Translate early briefs or ambiguous opportunities into clear strategic territories and compelling responses.

• Collaborate with cross-functional teams to bring together the best of Disrupt and Tomorrow Group in new business opportunities.

Cross-Group Collaboration

• Work with Found, SEED, and Braidr to link influence strategy with media, creative, and data intelligence.

• Partner with SEED on creative storytelling and production shaped by audience insight.

• Collaborate with Found to tie influencer strategy to performance outcomes.

• Work with Braidr to enhance measurement and reporting through deeper data insight and applied AI.

• Contribute to Tomorrow-wide initiatives, ensuring Disrupt plays a strong role in joined-up client solutions.

Growth and Innovation

• Support business development with strategic input for proposals and pitches.

• Identify opportunities to evolve Disrupt’s strategic frameworks and tools.

• Stay ahead of emerging platforms, creator models, and audience behaviours to keep clients competitive.

• Use AI and data insight to strengthen audience understanding, content planning, and optimisation to drive measurable gains.

Thought Leadership and Culture

• Help shape and communicate Disrupt’s external voice through reports, thought pieces, and industry activity.

• Track trends in culture, audience behaviour, and technology to inform client and agency strategy.

• Mentor teams to build their strategic confidence and critical thinking.

• Represent Disrupt within Tomorrow Group’s shared learning and innovation forums.

• Represent Disrupt externally through events, panels, and industry commentary, helping position the agency as a leader in influence and culture.

COMPANY RESPONSIBILITIES

AI-first Approach

• Utilise AI responsibly and ethically in line with company policies, ensuring transparency and trust in its application.

• Champion responsible use of AI, modelling curiosity and confidence in applying tools day-to-day.

• Actively share learnings and best practices with peers, helping embed AI into team ways of working.

• Identify opportunities where AI can enhance delivery and client experience.

WAYS OF WORKING

• Follow team processes for consistency and efficiency.

• Use tools like Asana and Float to manage work effectively.

• Log time accurately to support planning and transparency.

• Uphold Disrupt’s values and lead by example.

• Deliver high-quality work that builds client trust.

• Stay current with Disrupt’s tools, products, and services.

• Keep up with industry trends to improve performance.

BEHAVIOURS IN ROLE

• Strategically Visionary: Sees the bigger picture and helps guide both clients and the agency toward long-term success.
  

• Influential Communicator: Articulates strategic thinking clearly and persuasively to clients, teams, and industry audiences.
  

• Culturally Connected: Deeply engaged with social, creator, and audience culture, ensuring strategies are always current and relevant.
  

• Collaborative Leader: Builds trust and alignment across departments, balancing creative ambition with commercial goals.
  

• Innovative & Curious: Constantly explores new ideas, technologies, and platforms that evolve Disrupt’s strategic edge.
  

• Mentor & Multiplier: Develops talent by sharing knowledge and encouraging others to think strategically.

• Commercially Minded: Understands how strategy drives client growth and aligns recommendations with business goals.

SUCCESS IN ROLE

• Client satisfaction and retention driven by strategic quality and measurable outcomes.

• Strength and consistency of strategy across accounts and pitches.

• Meaningful contribution to new business success, including proposal quality, pitch conversion, and early-stage client engagement.

• Contribution to new business success and growth opportunities.

• Collaboration and integration with Tomorrow agencies.

• Increased visibility of Disrupt’s strategic voice through thought leadership and client engagement.

PERKS AND BENEFITS

• Dynamic, Flexible Working 🏠 – Work is what we do, not where we do it. Thrive at home, in the office or wherever suits you best.

• Private Medical Insurance 🧑‍⚕️ – Cash plan covering medical and dental needs.

• Financial Wellbeing Coaching 💷 – Access to Bippit for expert support with budgeting, planning and long-term financial wellbeing.

• 1-1 Counselling & Mental Health Support 🧠 – Six 1-1 therapy sessions plus self-directed content and live workshops through Oliva.

• Subsidised Gym Membership 🤸 – Access to gyms across the UK via a flexible platform.

• Enhanced Parental Leave 👶 – Up to 6 months enhanced primary caregiver pay and 6 weeks for secondary caregivers.

• Interchangeable Bank Holidays ➡️ – Swap UK bank holidays for cultural or religious days that matter to you.

• Matchable Partnership 🫶 – Two paid volunteering days supporting causes you care about.

• Work from Abroad 🌍 – Up to 30 days a year working from another country.

• Personalised Career Progression 📝 – Tailored development plans with meaningful learning and progression opportunities.

• And lots more! ⭐

At Disrupt, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles — your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.